Media

WoolPass in the media

Independent coverage of WoolTraceNZ® and WoolPass™ — trade, agricultural and fashion press across New Zealand, the United States, the United Kingdom and Asia. Newest first.

Where a publication ran a picture with its piece, or an event has a mark of its own, it appears here with its credit. Everything else is our own photography of the part of the chain the piece is about.

September 2026

Cantabrian Magazine

New Zealand

Photograph: Cantabrian Magazine

Provenance, Woven In

Feature · September 2026

A profile of Amanda Bransgrove and the making of WoolTraceNZ and WoolPass, connecting a Central Otago upbringing and an international fashion career with the work of making the value and the people behind New Zealand wool visible. The feature covers the origins of the company, wool as contemporary luxury rather than nostalgia, the digital identity and evidence chain behind WoolPass, the current pilot, and the proposed New Zealand–India provenance pathway.

Magazine profile

27 August 2026

Tronque Journal

New Zealand

Amanda Bransgrove photographed for the TRONQUE MUSE series

Photograph: Tronque

TRONQUE MUSE × Amanda Bransgrove

By Gigi Holroyd · 27 August 2026

A first-person interview joining Amanda’s fashion and modelling career to her work on WoolTraceNZ and WoolPass: why value and identity disappear between the farm and the finished garment, how WoolPass is meant to close that gap, and why New Zealand fibre, land and care complement Indian manufacturing.

Editorial interview

6 August 2026

Sourcing Journal

United States

Photograph: Fiona Goodall / Getty Images, via Sourcing Journal

Wool is a Tale as Old as Time. This Startup Wants To Tell It.

By Roy Stephen Canivel · 6 August 2026 · read the article (PDF)

Original reporting, from an interview with founder and chief executive Amanda Bransgrove, on the interest WoolPass drew at Bharat Tex in India and the demand coming from manufacturers, wool buyers and processors. The piece covers traceability from farm and shearing through processing, manufacturing and retail; animal-welfare declarations and fibre origin; dyes, finishes, composition and care; reuse, recycling and end-of-life; possible expansion to other natural fibres; and the role of WoolPass as a complement to existing certification and assurance systems.

Trade journalism

3 August 2026

Taiwan Textile Federation

Taiwan · published in Chinese

Wool being spun — the processing stage the article describes

New Zealand launches WoolPass: strengthening digital wool traceability and supply-chain transparency

3 August 2026, updated 4 September 2026

A detailed account of what WoolPass is intended to do: digital identities for individual bales, farm and production records, NZFAP, RWS and ZQ assurance information, processing, logistics and ownership transfers, fibre quality and sustainability information, readiness for the European Digital Product Passport, and expansion into the Indian market alongside India’s “5F” textile strategy.

Institutional reporting

August 2026

Digital Product Passport NZ

New Zealand

A high-country flock at dusk — the origin the article's subject is about proving

How would I build a passport, and what New Zealand has built already?

August 2026

Independent analysis naming WoolPass as one of three New Zealand traceability systems, alongside the Digital Steel Passport and Zentera. It recognises WoolPass as a commercial system for proving origin, and adds an important qualification that we repeat here: WoolPass is not currently an officially recognised European regulatory Digital Product Passport.

Industry analysis

August 2026

Digital Product Passport NZ

New Zealand

What New Zealand industry has published about passports

August 2026

A reference piece recording the 2026 launch of WoolPass and citing the Ecotextile News coverage, again drawing the distinction between commercial traceability systems and formal European regulatory recognition.

Industry analysis

17 July 2026

Ecotextile News

United Kingdom · international

Wool at the scour — the stage where a bale changes hands

New traceability platform for wool passes proof of concept stage

17 July 2026

An international textile-trade report introducing WoolPass as a New Zealand platform that tracks bale custody and transformation: the completed proof of concept, the proposed minimum viable product, the photographic digital thumbprint, proof of origin and movement, digital identities for bales and lots, and origin, care and assurance records.

Trade news

16 July 2026

Farmers Weekly

New Zealand

Photograph: Farmers Weekly

New platform promises ‘passport for wool’

By Gerhard Uys · 16 July 2026

The principal New Zealand agricultural report on WoolPass: how a bale is photographed to create a digital thumbprint, and how evidence is added as the fibre changes hands. It covers the completed proof of concept, the work toward a minimum viable product, international interest, India as an early market, possible use in cashmere, keeping growers visible beyond the farm gate, and Amanda Bransgrove’s Central Otago, farming and fashion background.

Agricultural journalism

8 July 2026

100 Stories of New Zealand Fashion

New Zealand · published on LinkedIn

What If Trust Could Bring Value Back to the Farm?

Story by Renee Meng · 8 July 2026 · on LinkedIn · PDF

The seventh in a series on New Zealand fashion, written from an interview with Amanda Bransgrove. It argues that WoolTraceNZ is not simply another digital product passport: the aim is to bring the value of the fibre back to the grower. It covers her Central Otago upbringing and the question that started the company — why the people who grow one of the world’s most sustainable natural fibres receive the smallest share of its value — the intention that participating regenerative farmers share in the platform’s future profits, and the idea of WoolPass as trust infrastructure: a layer beneath the existing systems that verifies what they cannot verify on their own.

Interview feature

Speaking & recognition

Where WoolPass has been named

27 August 2026

CryptoWinter26

Queenstown, New Zealand

Image: CryptoWinter26

Proving Origin: Blockchain, Trusted Evidence and New Zealand Exports

Roundtable · 27 August 2026 · the event

Amanda Bransgrove led a roundtable on proving origin for New Zealand exports. The conference speaker profile describes WoolTraceNZ as the company behind WoolPass and sets out its minimum viable product, pilot and international-market development.

Conference

2026

Bharat Tex 2026

India

$Bharat Tex 2026, the Global Textile Expo$