For brands
Proof behind every product
Give your customers the story of the wool in what they buy — where it grew, who handled it and how it became your product — with the evidence behind every step.
WoolPass™- Size S
- 100% merino · knitted to shape
- grown at Rimu Downs, Waitaki
What your customers see
One scan from the shelf to the farm
A QR code on your swing tag, or in the label your manufacturer already uses, opens the product’s story: the farm and the people behind the wool, the route it travelled, and the photographs and documents recorded along the way.
An example: a merino jersey traced to Rimu Downs, WoolPass’s worked example farm. The farm and the businesses are made up; the way each step is recorded and checked is the real thing. See the jersey’s story
Every claim shows what supports it. What has been checked is shown as checked. What a business has declared, but nobody has yet verified, is shown as declared. What wasn’t recorded is shown as missing.
What you get
Built for the way wool is really made
A passport for every product
One QR code per production batch, on a printed swing tag or in the label your manufacturer already sews in. The same code works on every item in the batch.
Evidence from every hand
Photographs and documents from the shearing shed, carrier, wool store, scour, mill and maker, linked from the farm to your finished product.
Blends and splits, handled
Wool is blended, split and changes form on its way to you. WoolPass links each lot to the next, so a finished batch shows which farms its wool came from, and in what proportion.
Claims you can stand behind
Origin, composition and provenance claims linked to the evidence behind them, to help you answer buyers’ questions and prepare for Digital Product Passport requirements.
Your suppliers keep their own systems
Businesses add what they already produce: a photograph at a handover, a consignment note, a test result. Existing sales, brokers and systems carry on as they are.
Growers stay visible
The farm’s own words and photographs travel with your product, so the people who grew the wool remain part of its story.
How it works
From the shed to the shelf
Each business adds evidence when it handles or changes the wool. WoolPass connects it, checks it, and turns it into a story you approve.
- The shedbales registered
- The scourlots linked
- The millyarn and cloth
- The makercounts reconciled
- Your productQR passport
A pilot, step by step
What working with us looks like
We agree the product and the chain
Which product line, which farms, and which businesses handle the wool on its way to you.
Evidence is captured as the wool moves
Bales are registered at the shed. The carrier, store, scour, mill and maker add photographs and documents at each handover and each change.
WoolPass checks it
Weights, dates, identities and documents are checked against each other, and finished counts against the wool that went in. Gaps and conflicts are shown, not hidden.
You approve the story
The passport is written from the records, and you approve it before it goes live.
It goes on the product
As a printed swing tag or a QR code in your existing label. Customers scan it, and the passport stays online.
Honest by design
What a passport is, and what it isn’t
It is
- A connected record of where the wool came from and how it became your product
- Evidence that you and your customers can follow for themselves
- Clear about what has been checked and what has only been declared
It isn’t
- A certification: claims such as animal welfare or carbon still need the right independent evidence
- A replacement for fibre-content labelling
- Proof that an individual item is genuine: one code covers a production batch
Pilot partners
Start with one product.
We’re inviting a small number of brands to trace one product line from the farm to the finished piece, working with their suppliers. If that could be you, we’d like to talk.