One source of wool truth
Trusted provenance infrastructure for natural fibres.
The provenance chain
Every dot on the WoolPass mark is a point where fibre changes hands — and a point where its story is captured, verified, and carried forward.
It begins on the land — the flock, the practices, the people. The grower records origin, breed, micron and how the wool was produced.
Shearing, classing, baling. Each bale is bound to its farm of origin, so nothing is lost when fibre enters the supply chain.
Cleaning and processing are logged against the same batch — with claims (mulesing-free, organic, carbon) linked to real evidence.
Yarn and cloth inherit the record. The chain stays connected across mills, countries, and custodians.
The finished product carries a Digital Product Passport — scan it to trace every step back to the tussock it grew on.
The hands behind the fibre
Behind every passport is a grower who knows their flock, a classer with a trained eye, a scourer, a weaver, a maker. You meet them as you follow the chain above — WoolPass makes sure their work is seen, and rewarded.
Built for the whole chain
Tell your farm's story once and have it travel with every bale.
Add your step to a clean, connected record — no re-keying.
Source with confidence and back every claim with farm-level evidence.
Scan a garment and meet the people and places behind it.
Amanda Bransgrove
Founder & CEO
Our story
Raised in Central Otago and shaped by three decades in fashion and film, our founder built WoolPass to revitalise New Zealand's wool industry — pairing rural heritage with digital traceability so growers are recognised, and brands can prove every claim.
Join the early partners
Tell us a little about you and we'll be in touch.