Give every bale a WoolPass™.
Less paperwork. Better proof. Stronger buyer conversations.
Built with growers, processors and brands to keep New Zealand wool's value visible from farm gate to finished product.
For New Zealand growers
The provenance chain
Every tick on the WoolPass mark is a point where fibre changes hands — and a point where its story is captured, verified, and carried forward. Scroll, and the mark's thread follows the wool.
The flock, the practices, the people. The grower records origin, breed, micron and how the wool was produced.
Shearing, classing, baling. Each bale is bound to its farm of origin, so nothing is lost when fibre enters the supply chain.
Cleaning and processing are logged against the same batch — with claims (mulesing-free, organic, carbon) linked to real evidence.
Yarn and cloth inherit the record. The chain stays connected across mills, countries, and custodians.
The finished product carries a Digital Product Passport — scan it to trace every step back to the tussock it grew on.
The hands behind the fibre
Behind every passport is a grower who knows their flock, a classer with a trained eye, a scourer, a weaver, a maker. WoolPass makes sure their work is seen, and rewarded.
The pilot pathway
We are inviting selected partners to pilot a new proof pathway — connecting trusted New Zealand wool with world-class processing and a stronger story for international brands and designers.
Built for the whole chain
Tell your farm's story once and have it travel with every bale.
Add your step to a clean, connected record — no re-keying.
Source with confidence and back every claim with farm-level evidence.
Scan a garment and meet the people and places behind it.
Our story
Raised in Central Otago and shaped by three decades in fashion and film, our founder built WoolPass to revitalise New Zealand's wool industry — pairing rural heritage with digital traceability so growers are recognised, and brands can prove every claim.
Join the early partners
Building the proof layer
for natural fibre, together.
Tell us a little about you and we'll be in touch — it takes a minute on the WoolPass app.
Amanda Bransgrove
Founder & CEO
From New Zealand farms
to global design.
